To be frank, I don't think they ever intended this for a massive consumption outside of mainland China; their site does provide rudimentary English localisation and the app, once installed, does have the option of a (poorly translated) English locale, but, beyond that, the browser is heavily China-centered (pre-installed Chinese search engines, default links to their own proprietary extensions store*, NPAPI+PPAPI flash [older version 29] downloaded straight from Chinese servers[IIRC, these are specially modified versions to allow better user tracking by the regime ], pre-installed Quick Dial with popular Chinese sites, support forum in Chinese only, etc., etc.)...
What little English support exists is probably targeting foreigners already in China, for whatever reasons... Just my 2c, of course
(*): While you can install most extensions directly from the official Google Store when you're outside of China, do note that the installed extensions can't access it for update checks, so no auto-update for said extensions is possible ; for those ones that have such a feature, you should first export to file their configuration/settings, uninstall the outdated version and then install from Google Store the updated version (unlike addons.mozilla.org, Google don't offer previous versions of an extension, and the new, updated, version can't be installed on top of the outdated one, retaining already existing configuration ); finally, import previous settings from file...