No, not a fool but you are being kinda rude. Look here at this article. Microsoft is installing an update on Windows 7 and 8 machines which will push users to upgrade toWindows 10. The update – KB 3035583 – is vague about its purpose. The official description states: This update enables additional capabilities for Windows Update notifications when new updates are available to the user. It applies to a computer that is running Windows 8.1 or Windows 7 Service Pack 1 (SP1). But what are those "additional capabilities"? Installing the update – which is marked as "Recommended" – on a machine running Windows 8.1 leads to the creation of four new folders in the Windows\WinSxS folder, prefixed "amd64_microsoft_windows_gwx". The description of one of the files installed – GWXUXWorker.exe – is "Get Windows 10". Windows update to Get Windows 10 Another file of interest is config.xml. This has sections for various phases, starting at <Phase name="None"> and continuing through AnticipationUX, Reservation, Reserved, RTM, GA, various Upgrade phases, and, finally, UpgradeSetupFailed. There is also a reference to an OnlineAdUrl, presumably a page hyping the benefits of Windows 10, though this is currently a dead link. The update appears to be intended to advertise Windows 10 and push the user towards consenting to download and install it.