Couple of sublimely epic comments to the article 10 reasons NOT to upgrade to Windows 10 by some 'blah blah' guy, worth reposting here: "Let's just state the obvious... PC Master Race is over. MS killed PC gaming with xbox. PC is killing desktop with Win 8+. Win 10 is just a glorified patch to Win 8. MS is seeing that there's still some hold-outs on PC, so they're trying to bring xbox gaming to pc. But, PC is not their target audience anymore. We are red-headed step children now. PC power users are taken-aback by all of this, because computers used to be complex things we could manage and tweak and such. When smartphones went viral, all the companies realized that if you give folks a dumbed-down device you will unlock a huge demographic of customers that just want computers as appliances. They've now been trying to herd us into that slaughter house, too. I'm not saying it's a bad thing ... having a computer take care of itself is nice. But, they're trying to simplify and get everyone and everything on-board with single-source and what-not. And that's p***ing off the PC Master race, because they're realizing they are no longer the favorites. ~~~~~~~~~~~~~~~~~ The other "read between the lines" stuff is that... 1) MS has a track record of stagnating if you let them. IE6 stagnated like crazy until other browsers lit a fire under their a** to evolve. With Win 10, MS is not longer going to do this "make up dumb things to give an excuse to buy new upgraded versions." However, they are no longer going to advance it or make it robust. They had all kinds of promises with Ultimate editions of Windows that never came true. They have a track record of saying great things, then never delivering. Win 10 will stagnate into an old shoe that wears nice, and is constantly patched to be wearable, but will no longer pave the future (or try to keep up with it) unless a competitor really comes out with something spectacular to light a fire under their butt. 2) but maybe that's ok ... because what OS you use is no longer relevant. Every OS can do the same stuff ... media, stream, office work, etc ... linux, unix, apple, win, chrome ... they all can do it. So, what OS you're sporting doesn't really matter so much these days. That's why they can get away with saying Win 10 will be the last Win. It's good enough... because people don't care bout the OS, they just care about the services it can run. And they can all run them all these days. 3) However, your OS is goign to turn into a walled-garden with app stores and services it can provide. That's MS trying to get you into a single-source login. MS learned from the 80's and 90's that lockin is what keeps customers. Keep a "good enough, cheap enough" solution to get folks in, then lock them in. Generations of kids grew up on Windows PC's, which is why it made it hard for them to try something different. However, as more and more OS look/act/feel the same these days, it's easier to jump ship. So, they have to find more ways to keep you locked in ... services. Get all of your files stored on our cloud. Use our movie / music streaming service, use our office service, use our personal assistant service that you've already spent years training to know exactly what you like, etc, etc. 4) Google has shown that monetization from personal information is far more lucrative then monetization from products. So, MS is geared towards all of that now. Their privacy statement is ludicrous, because they want to track everything you do so they can target advertising to you. They're getting paid for this. In fact, they're going to get so much money from this they should just give Win 10 away for free forever. Win 10 is just getting you locked in on MS' own tracking system that monitors what you're doing and lets them sell your personal info to whomever wants it for targetted advertising. This was Ubuntu Linux's profit model... free OS, but monetize everythign around it. MS has finally taken a page and realized if they give away the OS for free they get a ton of folks locked in ... onto their own information tracking service. ~~~~~~~~~~~~ This is a wake up call to a lot of folks. PC Master Race folks are coming to terms with being irrelevant now (from a corporate consumer demographic). If you want to "work" on a PC they expect you to go get a tech job and have your IT guys manage all the updates and things with enterprise-level windows. Otherwise, as a personal consumer... they want you to get on the "dumb consumer" band wagon. The wake up call to the "dumb consumer" is that MS, Apple, etc are no longer OS'. They are information gathering hubs, and they want to keep you. The OS is just a tool. Everything around it is being monetized ... especially you. You are not the customer. You are a piece of cattle out in the pasture with a tag on your ear that they track info off of. The real customers are other large corporations that will pay dearly to get that information to figure out how to target advertising to you, do market research on you, etc. This is actually what's sadly ironic and funny. Cows get chips and tags forcefully implanted onto them to do all this s***. Humans, however, are more then happy to go out and spend HUNDREDS OF DOLLARS ON THEIR OWN PERSONAL TRACKING DEVICES. Just because your tracking device does whiz-bang stuff doesn't mean it's any less of a tracking device. We are all just cattle. We're just too stupid to make the companies GIVE US a tracking device, instead we still shell out money to get them and be part of their great social tracking experiment." "1) Win 10 is just a glorified patch to 8 with extra layers of monitoring software, single-source login, and increased ways to try to monetize services around you 2) Win 10 is basically Microsoft turning your devices into nothing more then glorified ID tags on cows' ears. YOU ARE NO LONGER THE CUSTOMER. You are cattle that is being monitored, and the real customers, the marketing research companies, then pay MS for whatever info they've gathered off you. 3) MS has a track record of letting things stagnate. EG: IE6 until Google and Mozilla lit a fire under their a** with better browsers. MS will only add more features to Win 10 if it benefits them, not you. Other then that, it won't change. This is why Win 10 is free. Their OS is no longer their bread and butter. It is merely a "good enough" tracking/monitoring solution. They are not giving away a free gift. They are opening the gates on a walled garden and holding out a carrot on a stick to lure folks in. Then, they charge admission to the box seats of the stadium to let marketing researchers watch what you do... so they can create bells and whistles to try to sell stuff to you better. MS is monetizing you ... they sell you services, they sell your info, etc, etc. The OS you use these days is irrelevant. All of the OS' can do the same thing. Companies have known that for a while, which is why they push for monetizing everything around it. MS can't monetize your pandora or netflix subscriptions. So, they want to sell you similar services that they own and can profit from. That is what this is all about. If you're on 7 and you like it, stick with it. Because upgrading to 10 is just turning your PC into a glorified cow ear tag."