It's a flop based on what AMD promised to deliver. If you had invested money into a company that promised to deliver 1000 of productX, and yet they only made it to 700, you'd be p***ed, no matter what the selling post, price/performance, etc etc. Hopefully we'll see AMD take a similar standpoint to what Intel did with their NetBurst architecture, and admit they had fallen behind. You shouldn't bite off more than you can chew - especially when it comes to the fate of your company.