Now who does that sound like? Yep, customer metrics "say that ...", a parallel to Microsoft patented telemetry. What is interesting is that just like Microsoft, they cannot hide the fail for too long. I highly doubt that a majority of people are that math-challenged. What it comes down to is paying the entire cost several times over but in small amounts, like a cellphone, or a home mortgage. I think that over time this is the opposite of reality, and people are getting wise to the subscription approach. But time will tell. Actually this I believe true...I have a friend who shall remain nameless (no its not me I suck at PhotoShop) who pirated PhotoShop, until (s)he found out about the monthly subscription plan. Now they are a genuine user Edit: actually strike the pirated comment, my friend just told me that they only pay $30 a month because they once purchased the full product (they get a discount)