We're those kind of people that just don't want programs adding their shortcuts all over the place. Third-party shortcuts should not be hard-wired into the shell. Oh, and on a side note, I have this exact same problem, except mine says "Analog Display" not Digital. There's a key in HKEY_LOCAL_MACHINE\SOFTWARE\NVIDIA Corporation\Global\NVTweak that says "NoMenus", maybe mess around with that?