Microsoft and Google seem to get confusingly similar nowadays. Both competing directly on so many of the same fields, the scroogle page was funny. The same thing for the symbiosis between Win8 and the Internet services. It just gets much harder to remain anonymous or even hide your preferences from data miners. For a large part of the population, they just won't care or be aware of what happens. In a post-modern world, only the command line will survive all these things. No fancy Javascript or Metro-like will get things done when systems get broken.