Dr Pepper Would Like to Be the Official Soft Drink of Texas—Not Just of Our Hearts
It seems like a formality at this point, but here’s why it makes sense to make our relationship with Dr Pepper official.
In February 1973, in the the very first issue of Texas Monthly, we published an article called “Understanding Dr Pepper.” In the 46 years since, we’ve devoted a great deal of space to the beverage. And why wouldn’t we? There are few brands more iconically Texan than Dr Pepper, no matter who owns it (it’s Keurig) or where they bottle it (not Dublin, Texas). Dr Pepper tastes like a Texas summer, a rush of caffeine and fizz and sugar and joy. It’s still a wonderful base for an ice cream float—a treat at the heart of a decades-long tradition at Baylor University—and the only soft drink brand with its own museum right here in our fine state.
Other states have their iconic soft drinks, sure. Coca-Cola is entwined with Georgia (specifically Atlanta), and Pepsi’s origins are rooted in North Carolina—but Texans are so fiercely proud of everything born and bred here that our relationship to Dr Pepper is special. And the company, despite being owned by Yanks, is nonetheless looking to formalize it. To that end, they’ve launched a Change.org petition urging the Texas Legislature to declare Dr Pepper the official soft drink of Texas. More Here https://www.texasmonthly.com/food/dr-pepper-official-soft-drink-of-texas/