I agree on this. I've said it somewhere else before... Windows 10, if it's marketed as "free", it isn't. In that case, something paid is not with money, but privacy. You pay something more invaluable for such an awful piece of software than just some bucks. You become MS's hamster which they experiment on, when you decide to get W10 in your computer. It seemed very weird to me. Every other successful version of Windows has been a paid one. Why would they do the change in here? Since money doesn't grow on trees, they probably thought about programming some telemetry in their "free" OS and send all that data to others, thus get the money from there. The average consumer is not aware of what happens in the background of their computer with W10 now, but that PC having had an older version before. Should that be the case, they'll find out that their bandwidth is much slower than what it was before, and then get to search for info for 10 online. There will be the time where they'll realize that it has been sending their computer data silently, along with other annoyances and return back, probably... As for their way of marketing 10, it's only going to damage the company itself. Seriously, they have never marketed another OS so much, and even using some of the most spastic ways to get users to upgrade to it. I remember last time, I saw a post somewhere that they said Windows 7 is almost 10 years old, and that x64 didn't exist back then, but that it isn't secure either. I mean, look how much they can exaggerate and tease people. 7 is barely 7 years old and security is still great in it, and x64 existed since 2003. That forced upgrade on 7 and 8.1 users too... Really? They won't even ask the user if they want to install the OS when they decide to get it, because they may have regretted getting it or something. The only options you get are either upgrade now or upgrade later (and this one has a deadline of 3 days), but not "don't upgrade". If they're going to keep it like this for long enough, then they won't see a bright future in their market, I'm sure. it is serious problem , either people go yo linux , mac or they will come back to 2k, 2k3 or xp