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Microsoft Mojave Experiment


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Evidently spurred on by the reception it got at Thursday's financial analysts meeting, Microsoft has decided to move ahead with plans to turn the Mojave project into a full-fledged Windows Vista marketing effort.

As first reported by CNET News, Microsoft last week interviewed XP users who were skeptical of Vista and showed them what it called a secret new version of Windows, "Mojave." It was in fact Vista. The results, according to Microsoft executives, were almost universally positive, with participants expressing surprise when told it was actually Vista they had been using.

For now, Microsoft has put up a teaser site, with plans to show the actual video footage next week. (As I mentioned before, Mojave was something put together in the past couple of weeks by internal Microsoft people and is not the larger advertising campaign coming from new ad agency Crispin Porter and Bogusky.)




What do you think?

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A polished turd is still a turd.

I just watched the YouTube video and I must say that it was too scripted.

I have to agree with you here. Unfortunately an advertising campaign doesn't magically fix the annoying bugs and compatibility issues in Vista.

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  • 1 month later...

You could show the average consumer a poorly built cell phone that looks cool and has all kinds of bells and whistles and they would be impressed. Flashy, fancy graphics is impressive to most but says nothing about compatibility, stability, administration friendliness, etc.

Before Vista even came out, they were showing off built-in features (most of which are available with more stable 3rd party software) at the CES show. I was even, "that's cool". But of course they didn't mention anything about driver issues, resource hogging, that they changed everything, moved everything and renamed things that everyone is used to making it difficult to use from someone coming from a previous version of Windows.

I'd say this experiment only proves that the average consumer is still the average consumer impressed by bells & Whistles...

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  • 2 weeks later...
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