That example isn't really appropriate for the situation. The quote was talking about NOW products vs FUTURE products. You were comparing two FUTURE products. Also a lot of the other things you mentioned are a function of the times. It's sort of like saying how much hype was Mario 1 was getting before it came out. It wasn't getting a whole lot because that kind of thing wasn't as big for video games as it is now. Plus you're forgetting about 'real' people. Do you think my parents know what Longhorn is? Do you think the average person on the street knows what it is? Did they know what Whistler was either? Nope but that's just the way it is. Do my parents know about SP2? You bet they do because that information is all over the place where non-techie people actually read. As for leakage it's not any different than it was in earlier days. These Longhorn alphas are released to people who attend the conferences. It just happens that today it's a LOT easier to share those things (P2P networks, BT, etc. are all a lot more popular). What it really comes down to is that information is transferred more easily and to more people now than it ever has been.