How do you really ground yourself?

Working in a PC Shop, we have tons of grounded equipment, rubber mats on the benches, special floor mats that are grounded, ESD protective gloves, slip covers for shoes, the whole nine yards. Never had a problem.

Working at home, with none of this, I've still never had a problem.

How do you ground yourself? make sure you have the power supply in the case, plugged in, with the power switch set to "off." Work in the case then. Properly grounded with no potential of a charge as long as you touch the case before handling hardware.

I don't feel as though this is necessary however, I've honestly never heard of static horror stories. I don't think it's a big enough problem unless you're working on shag rug in socks and you're wearing an exceptionally static prone sweater. That being said, I don't want to say that grounding yourself is unnecessary and you never should. It's important, but in my experience, uncommon.