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Google versus Microsoft


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Google nipping at Microsoft's heels

Sunday, Nov 21, 2004

Not too long ago, Google Inc. seemed little more than a pesky insect to Microsoft Corp.'s 800-pound gorilla.

No more. As Google rapidly rolls out new products, the company best known for its wildly popular search engine is muscling into the software giant's turf, including its stronghold: the computer desktop.

Analysts say Google's aggressive ambitions could pose a formidable threat to Microsoft because it gets to the heart of what drives Microsoft's dominance: its control of the user experience through the Windows operating system.

If successful, Google could help refashion computing, making people less reliant on storing information on the Microsoft-powered PC on their desk and more dependent on free Web-based e-mail and search functions that can be accessed anywhere from any device regardless of the operating system.

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