SOHOware NBG-800 DSL Router

[Famer]

Here's one for your guys. when I was attempting a firmware upgrade. For some reason the upgrade never seemed to complete, and all I was left with was the unit in this "flashing red" condition.When the unit is powered on, it goes through it's bootstrap sequence, then the "STATUS" light blinks a steady red. No response from outside queries at all

is there a way to reset the router or could i just reflash it. has this happen to any one else