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A Car Salesman Actually Liked ... People Waited in Line to Buy a Car


Monroe

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Sometimes a car salesman in today's world is not thought of in high regards ... but there seems to have been at least one that people liked buying cars from. I came across this story today and the facts about Joe Girard.

https://www.google.com/search?complete=0&hl=en&source=hp&biw=&bih=&q=Joe+Girard&btnG=Google+Search&gbv=2&gws_rd=ssl

Joseph Samuel Gerard, better known as Joe Girard, is an American salesman. Having sold 13,001 cars at a Chevrolet dealership between 1963 and 1978, Girard has been recognized by the Guinness Book of World Records as the world's greatest salesman. Wikipedia

Born: November 1, 1928 (age 87), Detroit, MI

Spouse: June Krantz (m. 1951)

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From the article below:

"People actually used to lineup to meet Joe, so that he could sell them cars. There would always be a queue in front of Joe Girard’s dealership on every Saturday morning. Joe Girard sold more cars individually than most dealers sell in total. He sold an average of 6 cars everyday, throughout his selling career. He sold 13,001 cars during his selling career… all at retail."

http://www.biztactics.com/bullet-joe-girard.php

How did Joe Girard sell 6 cars a day, everyday?

Joe Girard was born during the depression in one of the most deplorable ghettos in Detroit city. Joe had a difficult relationship with his father. At a very young age, Joe started shining shoes of people in saloons. He had a tough childhood. But even though Joe came from a poor background and had a hard start, he became really successful.

How successful did Joe become?

The Guinness Book of World Records listed Joe Girard as the "World's Greatest Retail Salesman" for 12 consecutive years.

People actually used to lineup to meet Joe, so that he could sell them cars. There would always be a queue in front of Joe Girard’s dealership on every Saturday morning. Joe Girard sold more cars individually than most dealers sell in total. He sold an average of 6 cars everyday, throughout his selling career. He sold 13,001 cars during his selling career… all at retail.

What's his secret?

He built and maintained relationships. Joe used to send 13 cards to all his prospects and clients every year. One every month and one for Christmas. He created a place for himself in the brains of his prospects and clients by keeping in touch with them.

He made sure that he was in peoples' minds when they had to buy a car. And that is how he sold 6 cars a day, everyday.

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