On new Compaq/HP and Dell Computers they have an extra button on the start menu that points to the manufacturer support app or site. Using the information from a Dell XP CD I discovered a simple method for adding your own Manufacturer Link to the start menu during Install. First add the following line to the CMDLINES.txt (or equivilent) file. rundll32 setupapi,InstallHinfSection DefaultInstall 128 .\oem.INF Now create your oem.inf file with the following lines: [Version] Signature=$CHICAGO$ [DefaultInstall] AddReg=OEMLabel.AddReg, OEMHTML.AddReg, OEMIcon.AddReg, OEMLink.AddReg, Volume.AddReg [OEMLabel.AddReg] HKCR,"CLSID\{2559a1f6-21d7-11d4-bdaf-00c04f60b9f0}",,0000000000,"Button Label" [OEMHTML.AddReg] HKCR,"CLSID\{2559a1f6-21d7-11d4-bdaf-00c04f60b9f0}\Instance\InitPropertyBag","Command",0000000000,"Context Label" HKCR,"CLSID\{2559a1f6-21d7-11d4-bdaf-00c04f60b9f0}\Instance\InitPropertyBag","Param1",0x00020000,"path-to-app" [OEMIcon.AddReg] HKCR,"CLSID\{2559a1f6-21d7-11d4-bdaf-00c04f60b9f0}\DefaultIcon",,0x00020000,"%SystemRoot%\youricon.ico" #Allows you to show/hide the OEM link [OEMLink.AddReg] HKLM,"SOFTWARE\Microsoft\Windows\CurrentVersion\Explorer\StartMenu\StartPanel\ShowOEMLink","NoOEMLinkInstalled",0x00010001,0 #Adds Volume Control to Tray [Volume.AddReg] HKCU,"Software\Microsoft\Windows\CurrentVersion\Applets\SysTray","Services",0x00010001,31 This adds the OEM branding Icon to the start panel and the option to show/hide it from the advanced properties. (adds the option "Manufacturer Link" next to Help and Support) You can also add a line in the CMDLINES.txt to copy your OEM icon to the windows directory.