I am a consumer and I will not be paying these exorbitant prices for Vista. The only version worth getting (IMO) is Ultimate, and $400? Nah, I'll pass. I don't give a h00t about how much and how long they spent developing Vista. I have been excited about Vista since the first Longhorn alpha build(4015). If you look back at the plans for Vista back in 02-03 and what they are charging leaves a lot to be desired (IMO). Is it a major improvement? Yes. Am I going to rush out in January to buy it? No. When my needs eventually require that I upgrade, maybe, just maybe it will be discounted or it will be as readily available illegally as XP is today. If I ever buy it, it will be a single copy of Ultimate and I will do what I need to do to install in on ALL of my machines, to hell with "devices." Maybe "gaming" will no longer be my main use of a computer, in which case I will not NEED Windows AT ALL! I agree with you completely. There are plenty of people with more money than sense who will run out and buy it, but not the majority. Thats why there are third party update sites and custom installs w/ hotfixes . Seriously though, there are those of us who refuse to accept WGA even though we have licenses for our Microsoft products. They won't even let me download directx9.0c from their website without WGA. I will pay for music just as soon as EVERY recording artist, movie star, athlete, and any other misc. celebrity gets a salary cap of $60,000 a year, CDs of 20 songs or more cost $5, and concert tickets cost < $40. If movie stars didn't get paid $20 million a movie, it wouldn't cost $10 to go to the theater and DVDs wouldn't cost $25. Thanks much, bye.