Depends on what you want, most people just see a cheap computer and hear the name "Dell" and that's all they know, like the other poster said they are riding on pure reputation. There seems to be other system builders out there just as good if not better, but they are not as widely known as Dell and "Mom end user" is not going to do any research either. Example Dell http://www.resellerratings.com/seller1867.html Monarch http://www.resellerratings.com/seller2079.html Alienware http://www.resellerratings.com/seller1650.html