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Why CEOs don’t blog

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Jonathan Schwartz, president and COO of Sun, is one of the few top executives that blog. I always find his posts provocative and entertaining, even when I disagree.

Of course, the downside of executive blogging is that when you say something people don’t like they are going to treat you like a blogger.

Most top corporate executives can’t handle that kind of heat. So it will be interesting to see how Jonathan reacts to the fallout from his latest faux pas.


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